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Modest Clothing Stores In Appleton, Wisconsin

Appleton is blessed with a vibrant collection of modest clothing boutiques, resale gems, and size-inclusive chains that make it easy to dress with confidence and grace. Whether you love curated vintage treasures or fresh XS–4X styles, the city’s shops deliver friendly service and faith-friendly wardrobes for every budget.

Browse Modest Clothing Stores in Appleton

Lillians of Appleton

Address: 115 E College Ave, Appleton, WI 54911
Phone: (920) 738-3004
Store Hours: Tue–Fri: 10 AM–5 PM; Sat: 9 AM–4 PM; Sun: 11 AM–3 PM; Mon: Closed
Store Type: Boutique (XS–3X)

What Does This Store Provide:

This downtown boutique specializes in classic dresses, layering pieces, and accessories that keep coverage stylish without sacrificing flair—perfect for women seeking fun, modest looks in inclusive sizes.


What Shoppers Appreciate The Most:

  • Friendly size-inclusive service
  • Curated faith-friendly styles
  • Cheerful downtown vibe
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Sugar Rushlow Boutique

Address: 129 E College Ave, Appleton, WI 54911
Phone: (920) 364-9138
Store Hours: Tue: 10 AM–4 PM; Wed–Fri: 10 AM–5 PM; Sat: 10 AM–4 PM; Sun: 12 PM–4 PM; Mon: Closed
Store Type: Boutique (S–3X, Accessories)

What Does This Store Provide:

From sweet everyday basics to on-trend modest dresses, Sugar Rushlow keeps women of all shapes covered. Their extended sizes, permanent jewelry station, and faith-based gifts make it a one-stop style shop.


What Shoppers Appreciate The Most:

  • Affordable price points
  • Inclusive S–3X range
  • Caring style advice
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Freedom Road Fashion Boutique

Address: N162 Eisenhower Dr Suite 800, Appleton, WI 54915
Phone: (920) 810-3457
Store Hours: Tue–Thu: 10 AM–7 PM; Fri: 10 AM–5 PM; Sat: 10 AM–3 PM; Mon: 10 AM–2 PM; Sun: Closed
Store Type: Boutique (XS–4X)

What Does This Store Provide:

Known for Judy Blue denim and modest tops, Freedom Road offers quality pieces that flatter every curve while hosting community trunk shows that connect fashion-loving women in a wholesome setting.


What Shoppers Appreciate The Most:

  • Wide XS–4X selection
  • Beloved Judy Blue jeans
  • Fun local events
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The Wild Goose Exchange

Address: 10 E College Ave Suite 112B, Appleton, WI 54911
Phone: (920) 574-8371
Store Hours: Tue–Fri: 11 AM–6 PM; Sat: 10 AM–5 PM; Sun: 11 AM–4 PM; Mon: Closed
Store Type: Vintage/Resale Boutique

What Does This Store Provide:

This buy-sell-trade boutique curates vintage and modern pieces with modest silhouettes, inviting budget-savvy shoppers to build sustainable wardrobes while supporting local makers.


What Shoppers Appreciate The Most:

  • Sustainable buy-sell-trade model
  • Rare vintage finds
  • Support for local artists
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Beatnik Betty’s Resale Butik

Address: 214 E College Ave, Appleton, WI 54911
Phone: (920) 882-4140
Store Hours: Mon, Tue, Thu, Fri: 10 AM–7 PM; Wed: 11 AM–7 PM; Sat: 10 AM–4 PM; Sun: Closed
Store Type: Up-cycled Resale Boutique

What Does This Store Provide:

Beatnik Betty’s blends mod-inspired thrift with locally crafted designs, giving modest dressers an eco-friendly way to score one-of-a-kind skirts, denim, and accessories.


What Shoppers Appreciate The Most:

  • Unique up-cycled pieces
  • Expert resale curation
  • Warm community feel
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Christopher & Banks (Fox River Mall)

Address: 4301 W Wisconsin Ave Suite 146, Appleton, WI 54913
Phone: (920) 733-2331
Store Hours: Mon–Sat: 10 AM–9 PM; Sun: 10 AM–6 PM
Store Type: Women’s Clothing Chain (Petite & Plus)

What Does This Store Provide:

The chain’s classic, mix-and-match separates and dresses offer easy modest styling and extended sizes, making it a dependable stop for everyday church-to-office looks.


What Shoppers Appreciate The Most:

  • Classic modest fit
  • Petite & plus-size options
  • Frequent sales and loyalty perks
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Apricot Lane Boutique

Address: 4301 W Wisconsin Ave Unit 808, Appleton, WI 54913
Phone: (920) 903-5294
Store Hours: Mon–Sat: 10 AM–9 PM; Sun: 11 AM–6 PM
Store Type: Trendy Boutique

What Does This Store Provide:

Locally owned and franchise-backed, Apricot Lane curates on-trend yet modest dresses, layering tops, and accessories with one-on-one styling for every season.


What Shoppers Appreciate The Most:

  • On-trend modest dresses
  • Personal styling service
  • Locally owned feel
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Francesca’s (Fox River Mall)

Address: 4301 W Wisconsin Ave Suite 120, Appleton, WI 54913
Phone: (920) 358-2701
Store Hours: Mon–Thu: 10 AM–7 PM; Fri–Sat: 10 AM–8 PM; Sun: 11 AM–6 PM
Store Type: Boutique Chain

What Does This Store Provide:

Francesca’s mixes modest midi dresses, layering cardigans, and unique accessories in limited runs—great for shoppers who love fresh looks that won’t break the bank.


What Shoppers Appreciate The Most:

  • Statement accessories
  • Rotating limited-edition styles
  • Easy gift-friendly shopping
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Affiliate Disclosure: "As an Amazon Associate I earn from qualifying purchases made from links in this post. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com."